Skitresan
Objective:
Our objective here was 2-fold: To inspire the citizens of West Sweden do not flush toxins, products etc down the toilet (ensuring cleaner oceans) and to raise the awareness of the company, Gryaab, who help with this process.
Solution:
We created a campaign competition website for a slightly younger demographic. This site allowed users to follow the journey of a poo as it embarked through West Sweden! On its journey, users are prompted to play games and answers questions – all based around the subject of the sewage process. At the end of the journey users were asked to submit their own zany toilet story.
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VOLVO CARS – THE VOLVO V60 PLUG-IN HYBRID INTERACTIVE WEB PRESENTATION AND APPS
Objective:
To enhance the halo effect of the launch, Volvo Cars wanted a top notch interactive car presentation that boosts the brand, creates interest around the car and shows its unique technology.
Solution:
We created a digital product presentation that focuses on the innovative hybrid technology and the new kind of luxury it brings to the driver. A high level of interactivity, animations, 360s and films contributes to an engaging digital experience. To maximise use and sharing we created three variants of the presentation with various depth of information and interactivity: one for the web, one for iPads and one for iPhones.
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Jag Bryr Mig
Objective:
Our objective was to highlight, specifically to younger women, the importance of taking a cervical cancer smear test. This had to be done as cost effectively as possible, and without “preaching”.
Solution:
We chose Facebook as the primary medium, and we created a non-obtrusive “send a personalised postcard” function which enabled users to send to Facebook friends who they “cared about greatly”. This let users create a message themselves, but with a built-in positive sentimentality which would encourage women to take the smear test, without preaching. The campaign site had thousands of visitors from within the desired geographic region: west Sweden.
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“WHO WILL YOU TELL” - Interactive YouTube Experience
Objective:
Our client, the West Sweden health boards midwife service, wanted to highlight the fact that they empathise with first-time mothers, the issues they face, the questions they have and remind them that they are always on hand to help.
Solution:
We created Sweden’s first interactive YouTube based movie experience. In a “POV” setting, the viewer of the movie takes the eyes of a woman who has just found out she is pregnant, and can dictate how her day pans out.
See the interactive movie here!Microsoft Surface 2.0 multitouch application
Objective:
The Port of Gothenburg – the largest port in Scandinavia – were having a revamp of their premises and wanted to modernise the entrance area of their visitor entrance area.
Solution:
We recommended a touch-screen table which would sit in the visitor entrance lobby. We created & designed content which would both impress and inform visitors to the harbour. The technology behind the table was a Microsoft Surface 2.0 multi-touch application.
“WHO WILL YOU TELL” - Campaign Site
Objective:
Build a home for the YouTube experience on the client’s existing website.
Solution:
Although the majority of the viewers who see this campaign will find it on YouTube, we wanted to build a holding page / campaign area on the clients existing website where a) the interactive movie can be embedded and b) further information about pregnancy can be found.
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AktivBo
Objective:
AktivBo needed to present their service in a professional, informative way. They wanted to project a modern, contemporary feel.
Solution:
We developed a brand new graphic platform and this allowed us to design a contemporary, modern web presence. As well as a fantastic design, we utilised techniques such as the Google Maps API and social media plugins to build functional, useful features for users.
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Smiljakten
Objective:
The Smiljakten - “Hunt for the hidden smile” - was a campaign site that was part of an integrated campaign for the Swedish dental health board ‘Folktandvården’.
The objective was to soften up the image of Folktandvården, raise awareness of them, and offer people in the target market to interact with the brand.
Solution:
Our online solution was a competition that allowed users to take a photo of “hidden smiles” on the street, upload the photo, and have the chance to win an iPad2. The competiton was promoted within key blogs and forums, and impressive traffic figures were garnished from Day 1.
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Göteborgs Kulturkalas
Objective:
To produce the new web for Göteborgs Kulturkalas.
Solution:
SCP produced all the information architecture, wireframes & design for the new website
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Primärvården Sneeze Box
Objective:
Primärvården, the West Sweden health board, wanted to convince citizens to vaccinate themselves against influenza.
Solution:
We placed a booth in major shopping centres, complete with pre-recorded "sick" actor on a touch screen. When prompted, the actor "sneezed" on visitors to the booth, and the results were streamed to a website. Over 2500 citizens vaccinated themselves, and over 600 people uploaded their "sneeze reaction" movies to the campaign site.
Project Site LinkRedring web presence
Objective:
Help launch the new product "Redring" on the market. We needed to build a web presence which would mirror the brand, and provide immediate buzz.
Solution:
We designed an attractive web-presence, complete with hunting game (involving actual footage). The game spread like wildfire across key websites, forums and target groups and continues to be the most-visited page onsite.
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Dragon Award for New Talent competition
Objective:
Raise international awareness of the Gothenburg International Film Festival.
Solution:
We decided an international competition for budding film makers would work, and suggested the film festival create a new award. Thus the "dragon award for new talent" was born. The competition now attracts short-movie producers from all over the world, and the website is well visited.
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Smarteyes
Objective:
Make sure Smarteyes web presence was top-notch in terms of usability and design.
Solution:
Our Information Architect carried out a usability report on the Smarteyes website, as well as an inventory. We then created new information architecture (navigation, structure mock ups) from a user perspective. A new, modern, design was then put in place.
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Göteborg Film Festival Xmas Gift
Objective:
Sell special Göteborg International Film Festival Christmas gifts – film tickets and festival passes.
Solution:
Along with a print campaign which played on the fact that you should “wish for a decent gift early, or you may get an unwanted surprise on Christmas morning”, we built this campaign site. It allows people to – within one click – send a film festival ticket gift to a friend.
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The Street Orchestra iPhone App
Objective:
Raise awareness of the Gothenburg Symphony Orchestra internationally, to a gaming target group.
Solution:
We created the world's first synched musical experience for phones; The Street Orchestra iPhone application. The application was a major international hit with over 10 000 downloads in the first few days. The Gothenburg Symphony Orchestra brand received phenomenal online coverage on leading sites; blogs; tweets and via social media.
CNN
Objective:
Sell CNN branded diaries and diary packs online.
Solution
We designed and built an ecommerce site with usability in focus. The site is run from a CMS system for easy administration.
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TedX Göteborg
Objective:
Help Ted launch their new presence in the Gothenburg region.
Solution:
We created and designed the TedX Göteborg website, and assisted with their email marketing campaigns.
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Go-Refill Campaign
Objective:
A digital presence was required for the launch of "Go-Refill" cups; re-usable coffee cups for Gothenburg-based coffee drinkers.
Solution:
We created a campaign site that allowed people to vote for areas of their town that they believed needed a new wastepaper bin. Votes were cast using a Google Maps mashup, and the areas on the map with most votes received their own bin. The site also displayed which cafes the cups were for sale.
Project Site Link
Primärvården iPhone App
Objective:
Give the citizens of Gothenburg a little ?piece of mind? in their pocket.
Solution:
The Primärvården App provides practical and useful information regarding health and, via Google Maps, helps citizens find their nearest health centre. The application has now been downloaded by 1 in 4 iPhone owners in the Göteborg area.
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"Hur mår du idag?" / "How you feeling today?"
Objective:
Primärvården, the west Sweden health board, required help in creating light-hearted reminders about the health of citizens.
Solution:
We created a highly interactive campaign site with games; counters; statistics; directions and more. The site was built in Flash, and also operated as the "home" for the results of our Sneeze Box campaign, and a launch platform for the Primärvården iPhone application.
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Facebook Invaders
Objective:
The Score concert was coming to town, they perform music from the computer & gaming world and our mission was to raise awareness and help sell tickets to the event.
Solution:
We decided to build a simple campaign site (which could be re-used by the client for upcoming events). The main part of this site was a Facebook-connected game called Facebook Invaders. The game enabled users to blow up their friends in a game that replicated the arcade classic Space Invaders. The game was an online success and was spread effectively via Facebook profiles!
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Port of Göteborg Interactive Map
Objective:
The Port of Göteborg is amongst the busiest in Europe. On any given day many shipping companies use the port. This information needed to be viewed clearly, and be easily updated by port staff.
Solution:
We designed and built a Flash + Google Maps mashup site, powered by a simple CMS for the staff to administer in a simple manner.
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GIFF Galakväll
Objective:
To raise awareness about the upcoming GIFF Gala Night and to incentivize people to donate money.
Solution:
We designed a sleek looking one page campaign site that allowed people to book tickets and donate money directly from the site.
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Join The Music
Objective:
Help promote the visit of the renowned Simon Bolivar Youth Orchestra.
Solution:
We wanted everyone to feel "part of the music", so we carried out an integrated campaign with interactive digital signage and associated website. The signage allowed people on the main shopping street in Gothenburg to interact musically and play music on the street! This campaign also co-incided with the launch of The Street Orchestra iPhone application.
Project Site LinkBranchindex Bostäder
Objective:
Help launch Branschindex - a new start venture accommodation quality-measurement company based in Stockholm.
Solution:
We designed a modern and contemporary graphic profile to help Branschindex stand out amongst their peers. Alongside this, we designed and built a modern web presence. The site was created from user-focused architecture, then designed, and built with a sturdy and stable CMS (Content Management System) for Branschindex employees to easily administer.
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